Michael J. Sylvester IIAssistant Director & Chief Information Officer, Los Angeles County's Department of Public Social Services
Jonathan BenettTechnical Director, Digital Government Solutions, Adobe
Seemingly overnight, public sector agencies overcame decades of technology debt to modernize their services and capabilities. Agencies needed to quickly convert legacy processes and seamlessly transition to online operations. The experience has amplified the need for 100% digital processes and a modernized approach to citizen and employee experiences. But what does that look like post-COVID-19? How will workflows and processes change? And what will the life of a public sector employee look like once the dust has settled? Join us for the opening government fireside chat as we discuss how social distancing and remote work have affected and will continue to alter the public sector's daily operations, service delivery, communication, web modernization, and citizen satisfaction ratings in our new digital world.
Networking Break
Breakout Sessions
Networking Break
Breakout Sessions
Networking Break
Breakout Sessions
Networking in the Virtual Exhibit Hall
Citizens, and employees alike, want and need digital access to resources through websites – on any device – but the combination of ever-changing information and overloaded IT departments makes it challenging for agencies to update their websites and intranets. Attend this track to discover how to easily create and update your agency’s website – without coding, and with templates that anyone can use. Specifically, this track will uncover how Adobe’s automation tools improve scalability and allow faster responses and more engagement.
The impact of the global pandemic on government work schedules and locations is driving a paradigm shift in how agencies think about curating and disseminating digital content. Increased teleworking and persistent shift work is emphasizing the demand to modernize current mechanisms for creating, searching, tagging, and storing digital content. Designers, developers, and multimedia professionals' productivity is hampered when they are spending time searching for content, duplicating or re-creating existing content, and collaborating via manual processes (i.e. emails and phone calls). Agencies require a capability to eliminate silos and enhance remote collaboration while balancing the requirement to maintain a strong security posture and publish timely and relevant content. Adobe Experience Manager (AEM) is a commercial-off-the-shelf, web-based platform that has been deployed across numerous federal agencies and state and local governments to manage digital content and streamline collaborate on all types of digital assets from any location.
Citizens and employees want and need digital access to government resources through websites, but the combination of ever-changing information and overloaded IT departments makes it challenging for agencies to update their websites. Discover how you can quickly create interactive web templates, test interactions, and launch new pages and updates - with minimal coding, to push out content to employees and citizens faster than before.
Data plays a pivotal role in supporting digital transformation initiatives. With government agencies continuing to see an increase in website traffic, it is crucial to analyze all of the information outputted and utilize it to your agency's advantage. Explore different ways you can improve your agency's website messaging, design, and overall experience to suit different target audiences using data-driven segmentation, mobile-responsive design, and more.
Getting the right message, to the right person, in real-time, is more critical than ever in the face of the COVID-19 pandemic. Different segments of your audience have different preferences for engagement. As a result, agencies are challenged on how to best deliver important information in a way that is most effective for each citizen and employee. Attend this track to understand where your citizens are going for information – whether it's email, SMS, web, or portals – and how to put your message in front of the right people at the right time, in an easy, automated way.
Chris SinkusSenior Campaign Product Specialist, Adobe
Communicating with citizens is a critical function of governments, from emergency-response to how to renew your driver's license. However, creating personalized outreach and engagement is not always easy. Citizens want online interactions to be seamless and easy to access from any device. In this session, discover how your agency can quickly and easily track, craft, and measure outreach and engagement efforts through data utilization to help improve overall communications.
Communicating effectively with agency workforces and constituents is a critical function of the public sector, but how can you ensure your agency messaging is engaging, informative and accessible to all members of your target audience? As our world becomes more visual, it is crucial for government to leverage digital assets such as social graphics, images, and videos to help make a lasting impression. Adobe solutions accelerates creative workflows, empowering government employees to quickly design engaging digital experiences, across every surface, to the citizens they serve. Join this session to learn how to turn traditional communication publications, such as newsletters, reports, and articles, into compelling digital communication designs.
Getting the right message, to the right person, in real-time is more critical than ever as the COVID-19 pandemic persists. Different segments of the citizen population have different preferences for engagement. As a result, agencies are challenged on how to best deliver important information in a way that is most effective for each citizen. Join this session to understand where your agency's target audience is going for information - whether it's email, SMS, or web - and how to deliver your message across channels in an easy, automated way.
Many government services, such as fee collections, program enrollment, and onboarding, and purchasing, cannot be completed and processed online without the support of digital forms and signatures. Attend this track to learn how to use secure, cloud-based solutions to equip remote workers with everything they need to keep the business of government moving from outside of the office. Specifically, this track will explore how to rapidly convert existing paper-based workflows into powerful, efficient digital forms and verify documents with trusted, legal e-signatures.
Many government services, such as fee collections, program enrollment and onboarding, and purchasing, cannot be completed and processed online without the support of digital forms and electronic signatures. Agencies must ensure seamless and reliable implementation of digital document processes for business continuity. Join this session to learn how government agencies are modernizing their form environments to increase efficiencies, enhance cost savings, and exceed citizen and employee expectations.
Integrated digital workflows have become paramount for successful continuation of day-to-day operations as today's workforce remains remote. Adobe Sign enables government agencies across the nation to improve efficiencies, automate processes, and ensure compliance through a paperless signing experience - all in a virtual environment. Join this session to learn how to quickly and efficiently gather and verify signatures electronically, manage documents, and track their progress, as well as how to send documents out for signature with custom routing and authenticated delivery processes.
Ben VanderbergSenior Technical Product Evangelist, Adobe
With the rapid shift to remote work and online service delivery during the COVID-19 pandemic, government agencies need to ensure their end-to-end workflow is accessible, secure, and compatible with a variety of technologies. Uncover how Adobe and Microsoft technologies work together to give you full control and visibility over digital documents while providing employees with seamless interaction, signing, viewing, and approvals. Join this session to learn how to accelerate processes and deliver exceptional customer experiences by integrating Adobe Sign with Microsoft productivity tools, such as Office 365, SharePoint, Dynamics 365, Teams, and Flow.
With many government agencies going through extraordinary change, remote learning has become a front and center focus. Now that instructors and enablement teams are moving everything online, creating an engaging virtual learning environment has never been more vital. Attend this track to learn how to produce intriguing digital learning content and deliver it to any audience effectively and efficiently, from any location. Specifically, this track will explore how to create an all-in-one learning environment, design captivating content, manage content and learners, and increase the resonance of your message through a combination of engaging live virtual instruction and peer-driven, social learning experiences.
The foundation of any learning or training curriculum is the content you teach. Adobe offers a wide array of tools with trainers and learners in mind to facilitate your digital learning content creation. Whether you are building individual quizzes and whiteboard activities for your trainees, or entire year-long training courses, join us for this session to learn how to design visually-appealing, engaging digital content that will impact your learners.
One of the barriers to employee training is to get them engaged in a virtual environment. When training your adult workforce to maintain compliance, work skills, and relevance, and with all the resources you put into training, you want to ensure the message sticks. Learn how to develop an intuitive and user-friendly learning portal that incentivizes employees to take training by simplifying the workflow and reducing the amount of time - and clicks - it takes to enter and complete the training. Adobe offers robust learning solutions that encourage employee feedback and peer-to-peer learning while making reporting and analytics easy on the trainer.
One thing has been abundantly clear to trainers over the last six months - online instruction requires engagement to be effective. Join us for this session to learn how to create custom virtual learning experiences that engage learners through interactivity and collaboration. Go beyond web conferencing and build a true virtual space that will facilitate your learner's growth and retention with Adobe Connect.
Welcome Remarks
One Adobe Story: Digital Government Continuity
