Attendees at the Salesforce workshop for Texas government agencies learned how to effectively use Marketing Cloud with Salesforce Core for impactful constituent communication.

• Learned: How to leverage their Salesforce data to target the right audience effectively.
• Discovered: Strategies to elevate their agency's outreach with personalized, citizen-first messaging.
• Engaged: In a practical demonstration of Marketing Cloud on Core and participated in hands-on learning.
• Connected: With peers and gained expert insights from the Salesforce team.