For more than two years the COVID-19 public health emergency has continued to present unprecedented challenges for government agencies providing citizens with health coverage.

While finally, an end to the pandemic is in sight, citizens will continue to hold the government to high standards of communication - demanding speed, efficiency, and accuracy when it comes to the continuation of their post pandemic health care needs. 

This webinar introduced Marketing Cloud tools to implement a robust communication plan for engaging with Medicaid members to ensure they maintain affordable health coverage.

This webinar featured a public sector agency that discussed how they have approached these new challenges, and their efforts to improve citizen engagement. This webinar also covered how this Salesforce solution can help your agency handle the changes ahead through a live demo.