Session Descriptions

Webinar 1Thursday, January 17, 2019 | 2:00pm ET; 11:00am PT
Prepare Your Digital Foundation
Start with data to build your digital foundation.

This session discussed the need for establishing a digital foundation using a disciplined approach in setting up an analytics program for your department.

Specifically, this session covered:
  • The five phases of data maturity
  • The use of data layer
  • Why you should already be using a Tag Management System
  • Using Adobe Launch to deploy Adobe Analytics
  • Setting up reports, dashboards, and alerts
  • An overview of the Tag Deployment Assessment
Webinar 2Thursday, January 31, 2019 | 2:00pm ET; 11:00am PT
Segment and gain constituent insights.

During this session we uncovered how to prepare to monetize your data through the use of segmentation and personalization. 

Specifically, this session covered:
  • Why segmenting your data is important 
  • Types of segmentation – what’s possible
  • Utilizing second and third party data
  • Creating a segment within your data set 
  • Using segments throughout the Adobe Marketing Cloud platform
  • Setting up reports, dashboards, and alerts by data segment
Webinar 3Thursday, February 14, 2019 | 2:00pm ET; 11:00am PT
Personalize and monetize actionable insights.

During this session we discussed how to monetize your data and provide engaging citizen experiences. Save time and money while exponentially increasing the volume of customized content you provide to your constituents. 

Specifically, this session covered: 
  • Why personalization is so important
  • Types of personalization - what's possible
  • Creating a personalized experience with:
    • Marketing automation and Adobe Analytics
    • Adobe Media Optimizer (AMO) and Adobe Analytics
    • Adobe Target and Adobe Analytics
  • Best practices for personalization
Webinar 4Thursday, February 28, 2019 | 2:00pm ET; 11:00am PT
Establish a Data Governance Program
Set-up a data-driven system.

During this session, learn how to advance your department culture to become more data-driven. 

Specifically, this session will cover: 
  • Why data-driven organizations and agencies outperform
  • Setting-up a data governance program
  • Best practices for establishing a data governance program 

Lionel Batchadji
In partnership with: 

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