Session Descriptions
| Session | 2:00pm - 3:00pm ET | | Monday, July 23rd | Explore the Art of the Possible Through Digital Experiences Solution Highlight: Adobe Experience Cloud
It’s no secret that agencies are seeking tools that are easy-to-use and customizable for managing rich brand and user-generated content (UGC), web and mobile sites, digital displays, forms, and communities to meet the demands of their citizens and employees. Additionally, IT is focused on delivering a single platform that unifies content management across all channels using open technology standards, APIs, shared core services, and content services that support experiences delivered to mobile and Internet of Things (IoT) applications.
In this session we will explore how to: - Reach your citizens and employees across any touchpoint with fluid experiences
- Use machine learning to streamline content search, personalization and delivery at scale
- Launch highly personalized multi-segment experiences with minimal effort
- Create a culture that will inspire to create and inform each other
| | Tuesday, July 24th | Transform Government Services with Forms Modernization Solution Highlight: Adobe Experience Manager Forms
Are your mission-critical experiences—such as enrolling citizens into services or onboarding new employees—stuck on manual, paper-based processes? Have you tried offering digital enrollment options, only to see high abandonment on web and mobile channels? You can drive significant value for your agency with modern digital forms and documents that are responsive to any device or screen size. Success, however, depends on the right approach. Join this session to learn why digital services are on the rise, how to phase the roll out of your digital strategy, and where to focus to unlock substantial ROI for your department.
During this session we will explore how to improve citizen experience and increase operational efficiency by: - Moving from paper-based processes to end-to-end digital services
- Instrumenting analytics for forms management to track and continuously optimize form performance
- Centralizing form and document management on a single platform
- Maintaining compliant, consistent, up-to-date citizen and employee experiences with fragments and themes that update en masse, data integrations that scale and authoring that empowers government and IT
| | Wednesday, July 25th | Manage Content From Creation to Delivery Solution Highlight: Adobe Experience Manager Sites & Assets
Creating and managing content can be an arduous process. Whether its photos, videos, PDFs, or word documents, content is everywhere; it’s in your in email, shared drives, or on desktops making it challenging to efficiently and securely manage everything. Once you have invested effort in creating this content, you want to deliver the most engaging experiences possible across all of your devices on the web, mobile or tablet.
In this webinar, you will learn how you can manage all your content/assets end-to-end, and deliver a seamless web experience across multiple devices using Adobe Experience Manager. | | Thursday, July 26th | Modernize Digital Experiences with User Generated Content Solution Highlight: Adobe Livefyre
The public’s expectations for real-time, personalized, and relevant experiences are staggeringly high—even when it comes to their interactions with your agency. If budget, resources and technologies have you struggling to meet these expectations, attend this webinar to learn how easy and effective it is to integrate User Generated Content (UGC) into your strategy, turning static web pages into engaging, modern interactions that inspire repeat visits.
During this webinar you’ll learn how Adobe Experience Manager Livefyre enables you to: - Publish UGC to your website, whether repurposing your own social media posts or that of your constituents
- Respond to breaking news, hot topics, and public information updates in as little as an hour (compared to days or weeks)
- Create a human connection and build trust by welcoming voices of the people you serve by adding them to your website
- Show the public that your agency is succeeding in its mission
| | Friday, July 27th | Reimagine Employee Experiences Online Solution Highlight: Adobe Experience Manager Sites & Communities
Agencies that are obsessed about building a citizen experience culture are starting to look internally. Modern content platforms are enabling communication and IT teams to create experience based Intranet that was not possible before. Machine learning capabilities are improving content relevancy and recommendations. Intranets that are built using these platforms are much more than the traditional Intranets, they are employee experience platforms that are passionate about building a culture that inspires to connect and inform each other.
Specifically, this session will explore how to: - Create intelligent Intranet personalization
- Establish operational efficiencies by helping employees perform routine tasks
- Let content follow your employees based on preferences, role or needs
- Make employees aware of people and content that would have not been possible before
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