A recent Mckinsey and Co report cited that “difficulty finding information and clarity of communications are the primary drivers of customer burden." Another report cites that 83% of federal agencies struggle to keep pace with rising citizen service expectations despite making interactions more convenient. Alleviating anxiety with more communications enables a cost-efficient and quite speed of delivery of better experience throughout the entire journey.
Join Granicus for a complimentary breakfast session to gain insights on delivering excellent, equitable, and secure experiences that anticipate needs and foster engagement. Reduce experience burden with these four phases of communication:
- Awareness and opt-in
- Trust and consideration
- Decision and action
- Management and engagement