The vast and fragmented state, local, and education (SLED) government marketplace can be challenging to navigate without a strategic business development strategy in place. The most successful companies in this space leverage a specific business development plan that is data-driven, forward-looking and efficient to ensure predictable long-term revenue.
Take advantage of this free webinar and learn three proven strategies for driving growth in the SLED market: pursuing planned future projects, targeting expiring fixed-term contracts, and leveraging cooperative purchasing.
Join us for this webinar, where attendees will:
- Understand each of the three strategies and how to incorporate them into a strategic business development plan
- Learn what the addressable market size is for each strategy in dollars
- Identify best practices for marketing effectively to SLED government buyers