Session Descriptions
| Webinar 1: Drive Seamless Digital Enrollment Experiences for Constituents via Online Forms and Signatures | Monday, July 26, 2021 | 1:00pm ET; 10:00am PT (1 hour, 1 CPE credit) | Essential agency operations, like enrollment and onboarding, cannot be completed and processed online without the support of digital forms and e-signatures. The need to fully digitize document processes has never been greater, and in 2020, agencies had to rapidly modernize paper-based forms and create contactless digital processes. But how do agencies ensure digital forms include data capture, tracking mechanisms, and e-signatures that deliver better experiences for employees and the public? Join this session to learn how Adobe is helping agencies quickly and easily modernize form workflows.
Specifically, this session will explore how to: - Easily create integrated and secure online digital forms
- Eliminate printing, signing, scanning, and manual tracking processes with e-signatures
- Leverage form analytics to help measure and continuously improve efficiencies and experiences
| | Webinar 2: Modernize Web Experiences to Drive a User-Centric Content Journey | Tuesday, July 27, 2021 | 1:00pm ET; 10:00am PT (1 hour, 1 CPE credit) | In a digitally focused world, every interaction matters, especially on your agency’s website, since constituents rely heavily on websites to find relevant information. So, how can your team easily create, collaborate, and rapidly publish content – without coding – to create a constituent-focused content journey? Join this session to explore how to deliver modern and personalized web experiences through leveraging a powerful content management system on your agency’s intranet.
Specifically, this session will cover: - Secure automation tools that help improve scalability and enable faster responses
- The critical role A/B testing, content architecture, and content management play in content velocity
- How to turn vast amounts of web data into helpful insights that can be utilized in the future
| | Webinar 3: Create Personalized Communications That Show Empathy for Those You Serve | Wednesday, July 28, 2021 | 1:00pm ET; 10:00am PT (1 hour, 1 CPE credit) | Personalized and relevant communications across all channels need to play a critical role in every government agency. With organizations’ target audiences sharing both many similarities and differences, constituents and employees must receive the right message, across the right channel for agencies to accomplish their mission. Join this session to explore how your agency can seamlessly orchestrate personalized journeys, based on data, through significant and creative communications.
Specifically, this session will cover: - The building blocks for seamlessly orchestrating customer journeys
- Utilizing centralized asset management and analytics across channels to speed workflows
- Creating, managing, and delivering cross-channel communications all in one place
| | Webinar 4: Enable Seamless Collaboration and Increased Productivity Remotely | Thursday, July 29, 2021 | 11:00am ET; 8:00am PT (1 hour, 1 CPE credit) | Now more than ever, improving work and project management in a remote environment is a critical component of agency success. Employees need secure, integrated tools and processes in place while teleworking to maintain high levels of productivity, easily collaborate with stakeholders, and ultimately serve constituents and meet agency goals. Join this session to explore how Adobe Workfront can help provide the support and community your agency needs to overcome remote work hurdles and thrive in a digital environment.
Specifically, this session will explore how the Workfront and Adobe Experience Manager (AEM) integration: - Brings together remote work capabilities to help manage IT portfolios and better serve constituents
- Connects teammates and projects across agency departments
- Automates work management and helps agencies prioritize, align, and report against set goals
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We are pleased to offer 4 continuing professional education (CPE) credits to those that attend the event. For more information on the CPE credits we are offering, our CPE sponsor (NASBA), and the submission process, please click here. You may earn 1 credit per webinar and do not need to be present for all 4 sessions to be eligible for credit. |
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