| Basic Training |
| Friday, September 15, 2017 | 1000 - 1100 ET |
- Fulfill USAREC's mission on social media
- Add social networks
- Build a team and provision networks
- Find, organize, and engage prospects
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| Content Planning |
| Thursday, October 12, 2017 | 1100 - 1200 ET |
- Efficiently plan and schedule social content
- Collaborate on content with other people in your brigade/battalion
- Utilize the US Army Recruiting Channel on YouTube for pre-approved content
- Leverage user-generated content to attract new recruits
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| Managing Candidate Responses & Social Advertising |
| Thursday, November 9, 2017 | 1100 - 1200 ET |
- Efficiently respond to your potential recruits
- Automate responses to FAQs
- Share standardized content from a content library and/or YouTube
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| Organic & Paid Content Amplification |
| Thursday, December 7, 2017 | 1100 - 1200 ET |
- Leverage your brigade/ battalion to amplify your content to their networks
- Get the maximum return on social advertising investments
- Measure your impact to prove the positive effect of your social efforts
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